Every day in the UK, one person is diagnosed with breast cancer every 10 minutes and despite the prevailing opinion that young women don’t get breast cancer, the reality is that they can and do. This is why youth-focused breast cancer awareness organization, Keep A Breast are sparking the attention of young people through social media by spreading the message of a monthly self-check via #CHECKYOURSELFIE.
Breast cancer is the UK’s most common cancer in women with one in eight women diagnosed with the disease at some stage of their life. Keep A Breast aims to get the early detection message out to young people by seamlessly integrating breast cancer awareness into their everyday lives.
Shaney jo Darden, Founder of the Keep A Breast Foundation states, “We want young people to understand and be educated that breast cancer under 40 is a reality. It can happen to anyone, not just your mom or grandmother.’
The #CHECKYOURSELFIE. campaign, launching 1 October, asks people to pledge their commitment to a monthly self-check by downloading a mobile app and posting a #CHECKYOURSELFIE. image to social media encouraging more young people to become “self-aware” when it comes to knowing your body and your breasts.
‘Checking your boobs regularly throughout your lifetime is so important for ensuring early detection of breast cancer. Knowing what your boobs look and feel like normally will help you to notice anything that doesn’t feel right for you,’ states Darden.
Participants are asked to post a clothed photo of themselves, placing three fingers to their breast, symbolising their monthly commitment to self-check. The mobile app will help you to establish your own routine and approach to the breast self-check. It teaches you the best ways to check your boobies (pictured below) and schedules an automatic monthly reminder at the same time.
Why it’s important
When breast cancer is detected early (in the localised stage) the 5-year survival rate is 90%, according to Cancer Research UK.
Keep A Breast believes that through a monthly routine of self-checks more people are likely to detect changes in their bodies quickly, will seek medical advice and potentially detect cancer early.
‘Knowledge is power. Our campaign will aim to empower young people across Britain to know their boobs by regularly self-checking establishing what is "normal" for you and knowing your body enabling everyone to have the best possible chance of surviving breast cancer,’ concludes Darden.
About Keep A Breast Europe:
In 2000, the USA Keep A Breast Foundation was born, and 2008 Keep A Breast Europe was founded. This year the story continues as they move to permanently establish Keep A Breast UK.
Keep A Breast Europe is a nonprofit organization with a mission to empower young people around the world with breast health education and support. Since its inception in 2000, KAB has worked with young people around the world to remove the shame associated with breasts and breast cancer health. Through various initiatives such as breast cast art exhibitions, the “Non Toxic Revolution” and "i love boobies!" campaign, KAB has opened up the dialog about breast cancer, and has proven to be a doorway to breast self-awareness and education.
Keep A Breast has grown into the leading global youth-based breast cancer prevention organization, and together with global affiliates in the USA, Japan, Canada, France, Chile, and soon to be in the UK, KAB is constantly pushing the boundaries of the pink ribbon status quo. Keep A Breast has always encouraged young people to love their boobies, get to know their bodies and be aware of changes.
About the Check Yourself! App
The organization has re-launched the Keep A Breast Check Yourself! App which is now available in four languages: English, Spanish, French and Japanese. It is available as a free download on iOS and Android mobile and tablet devices via the Apple App Store and Google Play store. The Keep A Breast Check Yourself! app helps you to establish your own routine and approach to the breast self-check. It teaches you the best ways to check your boobies (pictured above) and schedules an automatic monthly reminder at the same time. The website checkyourselfie.eu will also feature a video and serve as an interactive and infographic-based educational tool for the campaign.